My new gentlemens’ club concept has possibly been the most badly-kept secret ever so now that the investors have all backed out it seems easier to post publicly about what went wrong than try to explain to my friends individually. The concept is, in my estimation, visionary and ground breaking. The backers unanimously said it wasn’t practical. I have to take this on faith since they are the experts in running nightclubs and I’m an old computer programmer.
The one thing we all agreed on is that nerds, geeks, and tech heads represent a new, lucrative market that has traditionally been under-served. The TV show The Big Bang Theory proves the viability of a concept built around around science, technology, engineering and math (STEM) culture. I wanted to go after the same market, except in an adult format and setting.
To a person, my backers loved, loved, loved the elevator pitch. Also to a person, they all seemed to think the club would face sharply declining revenue very early on, once I explained the concept implementation details to them. The thing that turned out to be the sticking point was the very thing I assumed would be one of the most endearing qualities of the concept, given our target market.
The concept killer? It seems hard to believe, but all my potential backers firmly believed that attendance would fall off once the patrons realized that dancers at the Möbius Strip Club do not actually remove their clothes, but rather keep turning them inside out over and over again.
Seriously? Given our target market, I assumed that would be obvious going in.